AVIS
Personal redesign of the main italian blood donation association app to boost blood donations through a clearer navigation.
AVIS
Personal redesign of the main italian blood donation association app to boost blood donations through a clearer navigation.
AVIS
Personal redesign of the main italian blood donation association app to boost blood donations through a clearer navigation.
AVIS
Personal redesign of the main italian blood donation association app to boost blood donations through a clearer navigation.
MY ROLE
UX/UI designer
TOOLS
PROJECT TYPE
Personal project
YEAR
2025
MY ROLE
UX/UI designer
TOOLS
PROJECT TYPE
Personal project
YEAR
2025
MY ROLE
UX/UI designer
TOOLS
PROJECT TYPE
Personal project
YEAR
2025
MY ROLE
UX/UI designer
TOOLS
PROJECT TYPE
Personal project
YEAR
2025
Problem
AVIS' app doesn't have a clear navigation, nor a notification system to remind users to donate blood. This and other usability issues might limit the number of blood donations, reducing AVIS' beneficial impact.
Solution
My redesign is aimed at enhancing the navigation and assist users to donate as many times as possible to gather more blood.
✅ Clearer navigation
✅ Clearer gamification
✅ More donations expected
Problem
AVIS' app doesn't have a clear navigation, nor a notification system to remind users to donate blood. This and other usability issues might limit the number of blood donations, reducing AVIS' beneficial impact.
Solution
My redesign is aimed at enhancing the navigation and assist users to donate as many times as possible to gather more blood.
✅ Clearer navigation
✅ Clearer gamification
✅ More donations expected
Problem
AVIS' app doesn't have a clear navigation, nor a notification system to remind users to donate blood. This and other usability issues might limit the number of blood donations, reducing AVIS' beneficial impact.
Solution
My redesign is aimed at enhancing the navigation and assist users to donate as many times as possible to gather more blood.
✅ Clearer navigation
✅ Clearer gamification
✅ More donations expected
#
1
At first, I thought it was just an issue of usability
While booking a donation, I thought of redesigning the interface because I had a hard time simply navigating through the app.
A heuristic evaluation didn't show big usability issues except from strange spacing. But an unnecessary complexity accompanies many actions.
#
1
At first, I thought it was just an issue of usability
While booking a donation, I thought of redesigning the interface because I had a hard time simply navigating through the app.
A heuristic evaluation didn't show big usability issues except from strange spacing. But an unnecessary complexity accompanies many actions.
#
1
At first, I thought it was just an issue of usability
While booking a donation, I thought of redesigning the interface because I had a hard time simply navigating through the app.
A heuristic evaluation didn't show big usability issues except from strange spacing. But an unnecessary complexity accompanies many actions.
#
2
Diving deeper, I discovered that navigation is limiting the association potential
Through a survey, I discovered that 70% (!) of my respondents had no idea that booking a donation through the app was even possible.
Now, I don't have the reach power of a marketing research firm, but these 57 answers are shouting that there's a problem.
#
2
Diving deeper, I discovered that navigation is limiting the association potential
Through a survey, I discovered that 70% (!) of my respondents had no idea that booking a donation through the app was even possible.
Now, I don't have the reach power of a marketing research firm, but these 57 answers are shouting that there's a problem.
#
2
Diving deeper, I discovered that navigation is limiting the association potential
Through a survey, I discovered that 70% (!) of my respondents had no idea that booking a donation through the app was even possible.
Now, I don't have the reach power of a marketing research firm, but these 57 answers are shouting that there's a problem.
70%
AVIS donors that answered had no idea that booking with the app was even possible
70%
AVIS donors that answered had no idea that booking with the app was even possible
70%
AVIS donors that answered had no idea that booking with the app was even possible
50%
People that book whenever they remember and that donate less than once a year
50%
People that book whenever they remember and that donate less than once a year
50%
People that book whenever they remember and that donate less than once a year
67%
AVIS donors that donate twice a year or less (while they can donate up to four times)
67%
AVIS donors that donate twice a year or less (while they can donate up to four times)
67%
AVIS donors that donate twice a year or less (while they can donate up to four times)
#
3
Respondents say that they donate because they think it's socially useful, but that's only part of the whole story
When booking a donation, my brother showed me that fridays were unavailable for the following two months. The reason is pretty simple: when donating blood, italian law exempts you from work the whole day.
In redesigning the app, I kept in mind two user personas: Pietro, a selfless donor, and Laura, a selfish one. The point isn't judging, but rather understanding what are the key drivers to boost donations for both type of users.
#
3
Respondents say that they donate because they think it's socially useful, but that's only part of the whole story
When booking a donation, my brother showed me that fridays were unavailable for the following two months. The reason is pretty simple: when donating blood, italian law exempts you from work the whole day.
In redesigning the app, I kept in mind two user personas: Pietro, a selfless donor, and Laura, a selfish one. The point isn't judging, but rather understanding what are the key drivers to boost donations for both type of users.
#
3
Respondents say that they donate because they think it's socially useful, but that's only part of the whole story
When booking a donation, my brother showed me that fridays were unavailable for the following two months. The reason is pretty simple: when donating blood, italian law exempts you from work the whole day.
In redesigning the app, I kept in mind two user personas: Pietro, a selfless donor, and Laura, a selfish one. The point isn't judging, but rather understanding what are the key drivers to boost donations for both type of users.
#
4
Hence, the first step is creating a clearer navigation
Through a classic navigation bar users can easily switch between the 4 main pages.
This way, everything is more discoverable. For instance, users can istantly see their exams' results (they will also be notified).
#
4
Hence, the first step is creating a clearer navigation
Through a classic navigation bar users can easily switch between the 4 main pages.
This way, everything is more discoverable. For instance, users can istantly see their exams' results (they will also be notified).
#
4
Hence, the first step is creating a clearer navigation
Through a classic navigation bar users can easily switch between the 4 main pages.
This way, everything is more discoverable. For instance, users can istantly see their exams' results (they will also be notified).
#
5
The homepage clearly indicates when users will be able to donate again
The whole point of the app is donating blood or plasma. Therefore, the first thing users will see when opening the app is the possibility of choosing between blood and plasma,with an indication of which one is more requested at the moment.
They could also choose to set up a notification so that they remember to book a donation when becoming eligible once again.
#
5
The homepage clearly indicates when users will be able to donate again
The whole point of the app is donating blood or plasma. Therefore, the first thing users will see when opening the app is the possibility of choosing between blood and plasma,with an indication of which one is more requested at the moment.
They could also choose to set up a notification so that they remember to book a donation when becoming eligible once again.
#
5
The homepage clearly indicates when users will be able to donate again
The whole point of the app is donating blood or plasma. Therefore, the first thing users will see when opening the app is the possibility of choosing between blood and plasma,with an indication of which one is more requested at the moment.
They could also choose to set up a notification so that they remember to book a donation when becoming eligible once again.
#
6
Let's digitalize the donation certificate
Since some users donate to avoid work, it would be nice to digitalize the donation certificate that is now a paper sheet. If it was sent by email, it could be directly forwarded to users' responsible.
Besides, every past donation would have a dedicated digital certificate if needed.
#
6
Let's digitalize the donation certificate
Since some users donate to avoid work, it would be nice to digitalize the donation certificate that is now a paper sheet. If it was sent by email, it could be directly forwarded to users' responsible.
Besides, every past donation would have a dedicated digital certificate if needed.
#
6
Let's digitalize the donation certificate
Since some users donate to avoid work, it would be nice to digitalize the donation certificate that is now a paper sheet. If it was sent by email, it could be directly forwarded to users' responsible.
Besides, every past donation would have a dedicated digital certificate if needed.
#
7
How to measure the intended impact?
The first step is going to be user testing, to assess the efficacy of the new navigation system.
Next, if my solution was implemented, I would look at the conversion rate. How will the number of donations vary after this implementation?
#
7
How to measure the intended impact?
The first step is going to be user testing, to assess the efficacy of the new navigation system.
Next, if my solution was implemented, I would look at the conversion rate. How will the number of donations vary after this implementation?
#
7
How to measure the intended impact?
The first step is going to be user testing, to assess the efficacy of the new navigation system.
Next, if my solution was implemented, I would look at the conversion rate. How will the number of donations vary after this implementation?
